[ale] OT: web site percentages

ChangingLINKS.com groups at ChangingLINKS.com
Tue Dec 9 12:44:52 EST 2003

It is not possible to get an accurate answer for your question (especially 
with the word "any" in it).

Website marketing is similar to marketing via other media. Who are you 
marketing to? What media are you using to get your message to them? The 
answers to these basic questions (and more) will change the number of 
successful sales.

I have found that the best thing to do is design the site with usability in 
mind and then get feedback from people. That feedback includes watching 
someone use the site and ask them to complete tasks. Then change the site as 
suggestions or complaints come in. Eventually you will evolve your messages 
to the point where they will do most (if not all) of the work for you AND you 
will get 3% sales or more (of total viewership). Once you are at the point 
were you make sales, you can get into the science of test marketing your 
messages to try to get higher performance.

Though that answer is obvious, I hope it helps.

The bottom line: 
If you find information saying that you can build any web site with any design 
selling any product marketing through any medium and you will make a minimum 
of 1% sales the information is invalid. If SCO built a site selling it's 
license agreements and spammed this list everyday for a month - what 
percentage of sales would be made?

Wishing you Happiness, Joy and Laughter,
Drew Brown

On Tuesday 09 December 2003 10:35, Robert Coggins wrote:
> I am very sorry I forgot to put that this was OT.  It was late at night...
> Robert Coggins wrote:
> >Hey all!
> >
> >I am trying to find some numbers.  I would like to see the average
> >percentage of visitors to a site (any site) that will actually purchase
> >something.  You know... Trends etc...  Thanks for the direction!
> >
> >Rob
> >
> >
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Wishing you Happiness, Joy and Laughter,
Drew Brown

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