[ale] Text vs. Html

[Brian J. Dowd]

*FWIW I was directed to an excellent white paper which includes
a 2005 study with a lot of information on e-mail recipients'
likes and preferences. Apparently the short story is that only 8% of
websites or list managers offer a choice of text or html.
Of the 92% of those who offer no choice
69% send in html and 31% in text.
http://www.silverpop.com/downloads/BrokenLink_Study.pdf 
<http://www.e-consultancy.com/out.asp?source=blog&com=global&url=http%3a%2f%2fwww.silverpop.com%2fdownloads%2fBrokenLink_Study.pdf> 

*

>Brian J. Dowd wrote:
>  
>
>>Does anyone have documentation as to the percentage
>>of e-mail recipients nowadays who choose to receive their e-mail in
>>text as opposed to in html format? I am referring to
>>the general population ... not technically savvy users
>>such as those on the ale or other computer oriented mailing lists.
>>    
>>
>
>I suspect it's probably close to 90% or better.  Most email clients 
>default to html these days.
>
>  
>