[ale] OT: internet marketing

[Megan Golding]

--- John Wells <jb at sourceillustrated.com> wrote:
> Are there any books out there on internet marketing that actually
> deserve to be respected (i.e., non-sleazy)?  I'm interested in 
> actually learning techniques and concepts, not learning about the 
> latest snake oil or spam methods...

_Permission Based Email Marketing That Works_ by Kim MacPherson is 
well-respected in the genre.

Virtually anything by Seth Godin is treated like the holy grail.
Check out _Unleashing the Idea Virus_, _The Big Red Fez_, and
_Permission Marketing_.

Very much worth your time is _Green Banana Papers_ by Chris Coleman.

Regards,
Meg


=====
Meg Golding    |    Life with Rachel: one mom's journey http://www.kalamitykat.com/meg

__________________________________
Do you Yahoo!?
Yahoo! Calendar - Free online calendar with sync to Outlook(TM).
http://calendar.yahoo.com
_______________________________________________
Ale mailing list
Ale at ale.org
http://www.ale.org/mailman/listinfo/ale